Published on : Friday, September 21, 2018
The EU-China Year of Tourism is coming to close. However, that does not mean that the European Union is done with high-profile promotional initiations. The latest campaign associated with the EU-China Year of Tourism is the World Heritage Journeys. The campaign, an alliance between the UNESCO and National Geographic and financed partly by the EU, is keen to inform potential tourists traveling Europe of the historical and cultural attractions all over Europe and promotes four, multi-country itineraries for visitors: Ancient Europe, Romantic Europe, Royal Europe, and Underground Europe.
Apparently, the campaign is focused at a wide variety of source markets. However, UNESCO made it clear in its initial declaration that Chinese tourists are especially important to the project.
“World Heritage Journeys will also play a key role in attracting Chinese visitors to Europe for the 2018 EU/China Tourism Year, an initiative led by the European Commission and the Ministry of Culture and Tourism of the People’s Republic of China in collaboration with the European Travel Commission (ETC).”
Each suggested itinerary had a many destinations that will attract travelers all across the EU, with descriptions of the relevant World Heritage Sites that can be visited. For instance, the Ancient Europe itinerary includes Tarragona, Spain; Pont du Gard outside of Avignon, France; Epidaurus, Greece; Olympia, Greece; Trier, Germany; Aquileia, Italy; Nessebar, Bulgaria; and Stari Grad Plain, Croatia. The itineraries on the interactive site are available in Simplified Chinese, English, and French.
The stops on the itinerary permit the travelers to view few of the most significant Greco-Roman ancient sites in Europe. The visit to the Pont du Gard, for example, includes not only a chance to witness the engineering prowess of the ancient Romans and their aqueducts, but also to explore a modern museum that details the sites history and development. Most of the destinations give an opportunity to unravel some of the best art and history museums in Europe like National Archaeological Museum of Villa Cassis in Aquelia, Italy.