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Published on : Monday, June 29, 2015
United Airlines and Azul Brazilian Airlines today announced a new strategic partnership in which United will acquire an approximate 5 percent stake in Azul, Brazil’s third-largest airline, paving the way for the carriers to cooperate on a range of customer benefits including codesharing of flights (subject to government approval), expanded connection opportunities on routes between the United States and Brazil, in addition to other points in North and South America, and joint loyalty-program participation.
Through a wholly owned subsidiary, United will invest $100 million for its economic stake in Azul, which includes one seat on Azul’s board of directors.
More Choice and Convenience
Azul serves more destinations in Brazil than any other Brazilian carrier, including more than 50 daily flights from São Paulo’s Guarulhos International Airport. This new partnership will offer customers more flight choices and convenient connections for travel between the United States and destinations in Brazil. In addition, the partnership will enable United and Azul to provide an improved transfer process at Guarulhos for timely connections for customers and their baggage. The airlines announced plans for United to place its code on flights in Azul’s extensive network from Guarulhos to key destinations throughout Brazil, as well as on Azul’s flights to Florida; Azul plans to place its code on United routes throughout North America and the Caribbean, pending government approval.
“Brazil is an important market in United’s global route network and this partnership with Azul further strengthens our ties to the region,” said Jim Compton, United’s vice chairman and chief revenue officer. “Together we will offer our mutual customers more choice and convenience when traveling to and from destinations across Brazil.
“This will be great for customers,” said David Neeleman, founder and CEO of Azul. “Through this partnership, Brazilians will have access to destinations in United’s worldwide route network, while U.S. customers will be able to fly conveniently to famous destinations in Brazil such as Belo Horizonte, Iguazu Falls and the Amazon.”
Enhanced Loyalty Program Benefits
As a result of the partnership, United and Azul will expand their frequent flyer loyalty agreement.MileagePlus and TudoAzul members will have reciprocal benefits to earn and redeem miles systemwide on both airlines. “It is important to highlight that customers will be able to use their TudoAzul points to fly to any destination served by United worldwide,” said David Neeleman.As their partnership grows, the carriers will work to expand the offerings for loyalty program members.Barclays served as exclusive financial advisor to United.