United Airlines launches ‘misery class’ to compete with low cost carriers

Published on : Wednesday, November 16, 2016

unitedRevealing the formula for ‘Basic Economy’, one of the world’s biggest airlines has come up with a unique rule. It says that when somebody is last to board, they must sit where you are put, and can bring on board no cabin baggage beyond a laptop or shoulder bag.


United Airlines launched its most restrictive offering keeping in mind its budget-minded travellers after facing stringent competition from low-cost airlines in the US.


The airlines stated that basic economy fares have some important, additional restrictions compared to their standard economy fares. Couples or families booking together must acknowledge at the point of purchase that seating together is not guaranteed. Instead, automated seat assignments are given at check-in, and the airline warns there is “no opportunity to change” the allocated place.


The airlines continued that if there are people in the group, who need to sit together, this fare might not be the best option for them.


Other big airlines, notably Delta, have launched Basic Economy fares however, what makes United’s goes further by cutting the carry-on baggage allowance. Only one “personal item,” measuring 22x25x43cm, is allowed on board. The maximum volume is 24 litres which is barely half the normal size permitted for other economy passengers. Moreover, Basic Economy passengers can check in additional bags, starting at $25 (£20) for the first case.



The new Basic Economy fares are expected to go on sale for US domestic flights in the New Year.


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