United Airlines Pledges Millions of Miles to Non-Profits on Giving Tuesday

Published on : Tuesday, December 3, 2019

United Airlines continues its successful Miles on a Mission campaign this Giving Tuesday by pledging to match customer donations up to a total of 10 million MileagePlus® miles to featured Miles on a Mission partners. The campaign is a first-of-its-kind crowdsourcing platform that gives customers a simple, and easy way to donate miles to non-profit organizations and charities in need of air travel. Brian Kelly, founder and CEO of The Points Guy, will kick off a holiday donation drive today in Terminal C at Newark Liberty International Airport by meeting and encouraging MileagePlus members to donate miles to the effort.

 

The inaugural round of Miles on a Mission assisted 12 charity campaigns, which raised more than 11 million MileagePlus miles in just 28 days. MileagePlus members can now visit united.com/donate to make contributions to non-profit organizations in need of air travel.

 

“As our customers begin to think about ways to give back this holiday season, we are proud to offer more options to use miles in support of causes and charities that are meaningful to our customers,” said Sharon Grant, vice president and chief community engagement officer at United Airlines. “We know many of our customers are looking to make a difference and we want to give them opportunities to make the giving of their miles go even further. Donating miles is a powerful way to contribute to an organization.”

 

The following non-profit organizations are participating in the Giving Tuesday campaign:

 

 

Eligible charities can apply for the opportunity to launch a 28-day rotation to raise miles for their organization through MileagePlus member donations. Approved charities will work with United to reach goals of raising between 250,000 and 5 million miles. Organizations looking to launch a campaign can visit the Miles on a Mission website for full application details.

 

Every customer. Every flight. Every day.

 

In 2019, United is focusing more than ever on its commitment to its customers, looking at every aspect of its business to ensure that the carrier keeps customers’ best interests at the heart of its service. In addition to today’s announcement, this year United:

 

 

 

Source:- United Airlines

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