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Published on : Wednesday, May 13, 2015
United Airlines today unveiled the beta version of the company’s new homepage and flight booking features for united.com – encompassing everything from searching and sorting flight options to reserving and buying tickets. The site offers a sleek, modern and touch-friendly design, along with all-new personalized features and tools to help customers select the best flights and travel options to meet their needs.
Customers can browse and book on the preview site by visiting beta.united.com. The airline will officially launch the new united.com this summer after additional customer feedback and further refinements.
The new flyer-friendly functionality includes:
“We reimagined the flight booking experience from the ground up,” said Scott Wilson, United’s vice president of merchandising and eCommerce. “Much more than a facelift – we kept our customers’ needs and preferences for personalized travel at the center of the design to offer an entirely new and improved experience altogether.”
In redesigning the site, United also used feedback from customers to improve the features they valued most, making those tools cleaner and easier to use.
United.com by the Numbers:
United’s new homepage features customized and personalized options.
With technology increasingly shaping every part of a customer’s journey, the rebuilt united.com is a part of the airline’s initiative to improve and grow all of its digital channels including its kiosks and industry-leading mobile app. Moving forward customers will have a cohesive, familiar and user-friendly digital experience with United no matter what platform they’re using.
After fully launching the new homepage and booking path this summer, United will continue to phase-in additional updated pages and functionality to all of united.com. In the process, customers may be directed to existing pages that reflect the current design.
Source:- United Airlines
Tags: United Airlines