Published on : Friday, April 13, 2018
UK and Ireland improved in travel and tourism industry compared with growth rates in previous years.
The British remain optimistic for 2018 especially as the weak pound means that holidays in the country are much cheaper than in the years before the Brexit vote.
Visit Britain predicts a total of 41.7 million visitors from around the world in 2018. Last year some 38.9 million were counted. Visit Britain hopes to strengthen tourism in all parts of the country. At present London eats up the lion’s share of volumes: nearly half of all foreign visitors travel to the capital.
For Ireland, Germany is the third-largest source market in tourism. It took only four years to increase the number of German visitors by 42 per cent.
Zoe Redmond, Central Europe director of the marketing organisation said that in Germany, 2017 was the sixth year of growth in a row. To ensure it stays this way, Tourism Ireland has launched a TV and online advertising campaign at the start of the year to bring the “diversity and beauty of Ireland” closer to Germans.