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Published on : Wednesday, May 13, 2015
United Nations World Tourism Organization (UNWTO) is committed to support Africa. And to show this commitment, UNWTO has decided to host its first image and branding conference in Accra – Ghana with the view to impart skills within the continent, so it can better profile itself.
Speaking on the state of tourism in the African continent during during the African Tourism Ministers roundtable discussion in Durban last week, Elcia Grandcourt, Regional Director for Africa at the United Nations World Tourism Organization (UNWTO), re-asserted the UNWTO’s commitment to supporting Africa in growing tourism.
“Africa must work with Africa to advance tourism in the continent. Cultural and historical resources in Africa are not being adequately harnessed to lure tourists to Africa,” she said.
“Africa is fast establishing itself as one of the most promising regions for tourism. Africa will receive 85 million international tourist arrivals by 2020, and 134 million in 2030, representing respectively 6.3 and 7.4 per cent of international tourist arrivals worldwide,” she said.