UNWTO to hold the 1st global summit on smart destinations

Published on : Thursday, February 16, 2017

UNWTO logoFollowing the presentation and launch of the International Year of Sustainable Tourism for Development, the UNWTO will hold the very first convention on “Smart Destinations” this February (15-17) in Murcia in Spain. This three-day conference seeks to progress and shape tourism model based on innovation, technology, sustainability and accessibility.

This smart destinations conference will assemble government representatives, private sector entities, researchers, academics and tech centers from around the world. According to the UNWTO Secretary-General Taleb Rifai, “It will be impossible to capitalize on the potential of tourism in aspects such as job creation and socio-economic development if we do not commit to and move towards sustainable practices that are respectful of the environment and local communities.”


The participants are expected to address, among other topics, digital applications which offer customized services and differentiate tourist destinations that provide added value while preserving the natural, cultural and social environment.


According to Paul Midy, the CEO for Jumia Travel, “The World Wide Web has drastically changed the way we travel, to stay competitive, entrepreneurs must develop technologically-feasible and highly adaptive solutions through all the stages of travel.”


The smart destinations can be seen as a response to the rapid wave of e-tourism, calling for providers who are able to customize solutions for enriching a customer’s experience.


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