UNWTO workshop held in Guangdong, China

Published on : Tuesday, March 28, 2017

UNWTO logoIn the UNWTO Workshop held in Guangdong, China, the role of tourism for poverty reduction and development was the main focus. The workshop was conducted under the framework of the agreement signed between UNWTO and the Chimelong Group in 2016 for supporting sustainable tourism and wildlife protection via tourism.


The principal objectives of the workshop constitute increasing awareness on the significance of the tourism sector in the lessening of poverty and promoting knowledge sharing on best practices. This event is of high relevance, since 2017 is being celebrated as the International Year of Sustainable Tourism for Development, a global campaign lead by UNWTO.

According to Dr. Taleb Rifai, the current UNWTO Secretary-General, “Guangdong, one of the top economic hubs in China, is one of the best examples of what is happening in China in terms of the links between development and tourism and therefore it is a perfect location to conduct this event.” According to Chen Wancheng, President of Guangdong Chimelong Group, “We sincerely appreciate the agreement with UNWTO that includes a number of initiatives in the field of sustainable tourism and wildlife conservation, which are very much in line with our philosophy ‘Wherever Chimelong goes, the happiness follows’ as our CEO, Su Zhigang highlights.”

Tourism is one of the most vital sectors in Guangdong, accounting for 6.3% of the GDP. The region attracts more than 300 million domestic tourists annually and around 35 million international tourists. The workshop was attended by representatives of Provincial Tourist Authorities and Provincial Tourism Organizations, in particular from the Guangdong Province, stakeholders from the private sector and Chinese NGOs.


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