UNWTO & World Bank Case Study Workshop on Strategies for successful Tourism Development

Published on : Monday, November 25, 2013

unwtoUNWTO together with the World Bank carried out a Case Study Workshop on Strategies for successful Tourism Developement: Lessons Learned from Tourism Cases Studies.

 

The World Bank and the UNWTO used the workshop in London staged during the 2013 World Travel Market to showcase the Dominican Republic, the Seychelles and Malaysia.  This tourism workshop session took place on the 06th November at 14h00 South Gallery, Room 6 and Elsia Grandcourt, the UNWTO Director for Africa was the moderator for the Seychelles session.

 

The Seychelles Case Study as presented is a summary of Spencely. A. 2010. “Tourism Industry: Research and Analysis Phase 11: Tourism Product Development, Interventions and Best Practices in sub-Saharan Africa, Part 2: Case Studies”. 2010. Unpublished Report for AFTFP, The World Bank, Washington, D.C. With updates drawn from World Bank. 2013. “Seychelles Tourism Sector Review: Sustaining growth in a successful tourism destination,” World Bank. Washington, D.C.

 

The Seychelles Minister, Mr Alain St.Ange, the island’s Minister responsible for Tourism and Culture was invited to address the workshop after interventions on the case study had been made. Minister St.Ange retraced the island’s tourism industry since it was launched in earnest in 1971 when Seychelles opened its International Airport. He explained the drive and the strategy behind the relaunch of the Seychelles Tourism Industry under a new rand aptly called the Seychelles Brand of Tourism. The Seychelles Minister explained that the aim of this brand was to ensure that more and more Seychellois joined the tourism industry, not just as workers, but also as small investors. He also explained that even though Seychelles was blessed with the best for a sun, sea and sand holiday the islands are today, more than ever before using Culture and in so doing the People as the base for their marketing. “Our Culture is unique to us, and when you say Culture, you say People. Implicating our People at every level of our industry’s development ensures that we consolidate our industry for the long term. It is our People who will work with us to defend and to protect our industry, the industry that remains the Pillar of our Economy. Our main industry cannot be only for big businesses as that would create a ‘them and us’ attitude which would be detrimental to the industry that remains the Pillar of the Seychelles Economy” Minister St.Ange said.

 

When he met with the press after the Case Study Workshop in London Minister Alain St.Ange said that it was important for him to make time available to be present at the presentation of this Case Study on Seychelles. “My presence will surely give Seychelles as a tourism destination the visibility  it needs and as I presented the facts on our industry, it will help keep Seychelles relevant as a tourism destination. and also for you to share what has been achieved especially with the new drive that you have brought to the industry” Minister St.Ange said.

 

In reply to a question on passion for the tourism industry that was so evident in his address at the Case Study Workshop, Minister Alain St.Ange of the Seychelles said: “To be in tourism you need to have passion for that industry. It is this passion that adds depth and uniqueness to the Seychelles Brand of Tourism I am not only developing, but also promoting in the four corners of the world.”

 

Source:- Seychelles Tourism Board

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