Published on : Tuesday, March 27, 2018
In order to create local employment opportunities in and around Mathura, the Uttar Pradesh government has decided to make use of the rich cultural heritage of Brijbhumi to promote tourism of the place among international tourists.
The government of UP has decided to rope in various travel agencies to persuade the Taj Mahal-bound international tourists to visit the temple town as well for exploring its various religious and cultural marvels, including the local temples and the museum.
The state Minister for Culture and Minorities Welfare Laxmi Narain Chaudhary said that the state cultural secretary has been directed to tie up with travel agencies to fulfil this goal and encourage them to include Mathura on the travel itinerary of international tourists.
Considering the aesthetic beauty and archaeological importance of the hundreds of antique idols and sculptures kept in Mathura museum after their excavation from various sites in and around the holy city, the minister said that these artefacts belong to the Kushan era and are of immense historical and archaeological importance.
The minister said that owing to their historical and cultural importance, these artefacts are well known globally, making their replicas a popular gift to foreign dignitaries by the government.
Chief Minister Yogi Aditya Nath too is keen to enhance Matuhra’s image on international tourists’ map to generate employment among local youths and revenue for the district.