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Published on : Tuesday, November 19, 2013
Uptown Magazine, the only luxury lifestyle magazine for the affluent African American consumer, today announced it has launched “Uptown Unplugged,” a digital channel featuring original content. As a part of this new venture with Uptown Media Ventures, Marriott International is proud to be the presenting sponsor of “Uptown Studio,” “Uptown ProFiles” and “The H List.”
“We are thrilled to be expanding our brand experience to the digital space and very excited to have Marriott International as our partner in this venture,” said Len Burnett, Uptown Magazine Co-Founder and Group Publisher. “Our strategy is to create a strong mix of original and curated content and provide our clients with the best in class production, programming and custom branded entertainment.”
Each episode will be filmed in the Uptown Studio located in the Renaissance New York Hotel 57 located at Lexington Avenue and 57th Street in New York City.
The channel will also feature branded entertainment segments from brand partners Marriott International and Ciroc, among others to be announced shortly.
“Each episode will run approximately 3-5 minutes and the first show will launch in November 2013,” said Executive Producer Lynne McDaniel. “With a strong social media push, the channel will allow Uptown to connect with consumers utilizing online digital content and social engagement tools.”
“Uptown Unplugged offers Marriott the unique opportunity to reach an audience in a significant way that not only educates, but entertains,” said Kristine Friend, Senior Director of Segment Marketing for Marriott International.