US and Caribbean Islands are now engaged in Post Hurricane marketing to generate revenue

Published on : Tuesday, October 24, 2017

US and Caribbean Islands are now engaged in Post Hurricane marketing to generate revenueThe tourism destinations of US and Caribbean Islands are now concentrating on the marketing of the destinations after the devastating storm of Hurricane Irma, Maria, Harvey and Jose.



The storms such as Hurricanes Harvey, Irma, Jose and Maria, which are known as the Category 5 tropical storm caused an estimated $188 billion or more in damages this year making 2017 the costliest season on record.




It was greater than the damages from the 2005 Atlantic hurricane season.



The travel industry of US and Caribbean Island is now working on the promotion of the destinations and introduction of the airline services and the cruise services to generate the revenue from the tourism as the these destinations are dependent on the tourism sector.



It is noted that before the hurricane the visitor arrivals have also grown considerably over the past dozen years.



The Caribbean had 22.2 million tourist arrivals in 2005 compared with 29 million in 2016, a 30 percent increase.



The different social media channels like Facebook, Instagram or Twitter which didn’t exist or were promising a dozen years ago serving to spread both images of the devastation and can be used for marketing purposes, as well.



Some of the densely ravaged areas like the Florida Keys were relatively quick to launch marketing campaigns  by telling travelers to come back, trying combat what it sees as misconceptions of the situation on the ground after the storms.



While the archipelago suffered a direct hit from Hurricane Irma, the outer islands had minimal damage.





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