US hotels chalk out strategies to surpass Airbnb!

Published on : Tuesday, April 18, 2017

AirbnbAs per the latest information secured  by the New York Times, the American Hotel and Lodging Association (AHLA), a trade group of Marriott International, Hilton Worldwide and Hyatt Hotels is preparing a “multipronged, national campaign approach at the local, state and federal level” to restrict Airbnb.

 

To quote a spokesperson, ‘Airbnb is operating a lodging industry, but it is not playing by the same rules’. AHLA will soon roll out a campaign with the name ‘My neighborhood’ this year as confirmed by Axios report. This new program will highlight testimonials from visitors who were negatively impacted by short-term rental facility.

 

Airbnb is gradually touching the traditional hotel customer base. Entered the tourism scene in 2008, Airbnb was the first online marketplace to offer people the opportunity to find cheaper-than-hotel accommodation in various cities of the world. Currently, Airbnb has its fingers in more than 35,000 cities located in 192 countries across the globe and its growing continually.

 

By 2020, Airbnb is all prepared to earn US $3.5 billion yearly, according to a close source which is more than 85% of the company’s market value. To quote a statement released by Airbnb, ‘the hypocrisy is almost unbelievable: the hotel cartel wanted Airbnb to collect taxes and when we implemented a way to do so, they changed their position and lobbied cities to leave millions of dollars on the table. And their ‘model legislation’ would charge a middle class family US $2,500 if they wanted to share their home for even one night.”

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