Published on : Saturday, November 3, 2018
US millennials are putting things off more than any other generation, from taking a vacation to calling their parents, new research reveals. The statistics come as European cities London and Paris unite for the first time in tourism history in a bid to end US millennial vacation procrastination.
With less than 1 in 10 millennial Americans (8%) having visited both London and Paris, and over 7 out of 10 (72%) expressing a desire to visit both destinations as part of one vacation, the two famous cities have teamed up to encourage people to make the journey today, not tomorrow.
More millennials are putting off taking a vacation from work (43%) and doing something on their bucket list (55%) than any other generation (36% putting off taking a vacation from work and 49% doing something on their bucket list respectively for 35yrs+).
Visit London, Paris Tourist Office and Eurostar have partnered up to promote the campaign which urges US travellers to make #oneepictrip now to discover over 177 Michelin restaurants, 325 museums and galleries, 371 theatres and over 490 nightclubs across the two European capitals which are separated by a short rail journey of just over 2 hours.
The campaign, which started on Oct 30, will focus on the ‘power of now’ as both cities provide a lifetime of experiences for all ages across all interests from culture to adventure, history to hidden gems.