Published on : Saturday, November 25, 2017
Jonathan Ward, the Principal Commercial Officer at the U.S Consulate General said that India ranked 11th in U.S in terms of the number of visitors and ranked 6th when considering the trend of Indian visitors staying for a longer duration there.
It was concluded that the average Indian tourist spends more during his or her trip to the U.S.
During the 6th edition of the Travel East organized by the Confederation of the Indian Industry business chamber Ward further added that a bouquet of initiatives were also taken to attract more Indian tourists.
The tourist’s data analysis further revealed that 38 percent of the Indians visit the U.S with the sole intention of business while another 28 percent came to visit friends and families.
It was observed that 18 percent of the Indian visitors travel with the purpose of spending vacations while the remaining 16 percent travelled for miscellaneous other reasons.
Ward wants the momentum of reaching out to more tour operators and increase their knowledge taking in account the number of Indian tourists has been constantly growing in the recent years.
Brand U.S.A is a public private partnership which the U.S government has introduced in collaboration with the U.S Department of Commerce that is involved in conducting tour operator briefings regarding the different U.S destination once in a year.
A certification programme is also offered for the Indian tour operators who wants to specialise in the U.S tourism and takes then to U.S.A in familiarisation trips in the U.S.
600 private sector organizations, state level governments, cities, airlines and hotel chains are working for the enhancement of tourism while individual destinations are expected to have their own FAM programs.
Speaking on the challenges of tourism between the two countries Ward said that the distance, travel time and cost were the major factors and more flights were needed between the two countries to address the issues.
The issue of cost can change with the availability of more flights between the two countries. Ward also mentioned that the number of VISA offices in India has been increased by the U.S government.