Published on : Thursday, February 14, 2013
In the US, the outbound market is expected to stabilise in 2013 after declining in 2012, IPK predicts. Consumers are clearly being influenced in their travel planning by the weak economy, high unemployment levels and uncertainty over the so-called ‘fiscal cliff’.
As many as 52% of US consumers said that the financial crisis will impact their travel planning in 2013, compared to an already high 46% in 2011, the World Travel Monitor found.
However, international travel might be less affected than domestic tourism in US, judging by intentions for foreign travel. Slightly more Americans (23% versus 21%) intend to travel abroad more and 37% plan the same amount, up from 31% in 2011.
A stable 26% plan less international travel while the number planning not to travel internationally has dropped to 08% from 21%. All in all, IPK forecasts zero growth for US outbound travel this year.
In 2011, the US outbound travel market dropped by 2% to some 59 million trips. In contrast, the Canadian outbound market is estimated to have grown about 4.3% to 29 million trips in 2011, while the smaller Mexica outbound market fell back by 1.6% to 15 million trips. The key trend in the North American outbound market is more travel within the region.