Published on : Tuesday, June 5, 2018
There are the new cooperative marketing programme that has been developed by Visit Florida and Lakewood Ranch-based Miles Partnership which will cater the development of 12,000 industry partners stretch their advertising dollars.
The programme features over 200 marketing opportunities and more than 80 small-business programmes. It’s notable for being available earlier in the year — and companies’ budget cycles — than any program before and cheaper, too, with destinations able to advertise for as little as $500.
Ken Lawson, president and CEO of Visit Florida said that their new offerings allow all of the small, medium and large partners across the state to buy into unique opportunities that fit their needs and maximize their budgets.
The non-profit organization that is the state’s official marketing arm and Miles Partnership, a marketing company that focuses on tourism, created marketing strategies to suit each business.