Usain Bolt is invited by WTO as a special ambassador

Published on : Friday, August 18, 2017

15th IAAF World Athletics Championships Beijing 2015 - Day SixWorld Tourism Organisation invited Usain Bolt, retired Jamaican sprinter to become the special ambassador for the major tourism conference.



UN World Tourism Organization/Government of Jamaica and World Bank Group conference – Global Conference on Jobs and Inclusive Growth through Sustainable Tourism are the major conferences is organizing by World Tourism Organisation.



The conference is taking place November 27 – 29, 2017 at the Montego Bay Convention Centre in St James, will kick-start discussions for forming public-private-partnerships in the spirit of sustainable tourism for development, as less than half a per cent of global funding went to tourism last year.



According to WTO, the worldwide tourism provides one in every 11 jobs, and is particularly vital in Caribbean countries. Jamaica is on the top of the tourism industry that employs as many as one in five people.



In the same way that Usain Bolt’s dominant career has had a significant impact on Brand Jamaica and the island’s tourism product, his role as a UNWTO ambassador will further emphasise the importance of this initiative worldwide, and especially in the Caribbean Sea.



According to the Jamaica Tourism Board, this year Jamaica has the vitality for the International Year of Sustainable Tourism for Development ambassadors which can cheer the positive change in policies and business practices, as well as educate consumers about the importance of sustainable tourism.



As, Usian Bolt is an as an internationally renowned athlete, the JTB said he makes for a compelling advocate, capable of both inspiring younger generations to support sustainable tourism to development and engaging stakeholders in fostering positive change in policies, business practices and consumer behaviour.



This will be the first UNWTO conference held in the Caribbean land and the addition of Usian Bolt as an ambassador will further solidify this Jamaican-led effort.



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