Vacation is calling with Air Transat’s new ad campaign

Published on : Saturday, October 15, 2016

Air TransatAir Transat is proud to present its new “Vacation is calling” ad campaign, developed in partnership with the Sid Lee creative agency. Launched on September 26, it includes Web, social media, television, radio, display and print advertising.


With this new inspirational campaign, Transat reaffirms its role as a holiday travel leader while unveiling new colours that are more representative than ever of its brand promise, which is to brighten the everyday with the joy of vacations.


The video component of the campaign shows a world that is part real and part imaginary. It highlights the extraordinary power of vacations, and the feelings of happiness and excitement that come with booking a Transat Sun holiday.


“We are proud to be working with Sid Lee, a partner that understands our vision and believes in the magic of vacations as much as we do,” says Geneviève LeBrun, Vice-President of Marketing at Transat Tours Canada. “Every year, Canadians look forward to their holidays. We are honoured to be a part of these precious moments and provide them with everything they need for an unforgettable experience. It all begins when they book with the best North American leisure airline,” she adds.


Leave a Reply

Your email address will not be published. Required fields are marked *



You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 04 kitf 2017
  • 05 ibtm_africa 2017
  • 06 latinamerica 2017
  • 08 Hotelier Summit 2017
  • 09 AITF17
  • 09 connectasia wtm 2017
  • 10 hotelex-2017
  • 10 uitt16
  • 11 arabian-travel-mart 2017
  • 12 HMS_Thailand 17
  • 12 TTF17
  • 13 Digital Travel 2017
  • 14 PAS 2017
  • 14 SWTF 17
  • 15 connections 2017
  • 15 thehotelshowsaudiarabia 2017
  • 17 Routes-Europe 2017
  • 19 hotelcee 2017
  • 43 PATA


More Events...
Get our toolbar!
Review on