Vancouver Sets New Tourism Record with More Than 10 Million Visitors in 2016

Published on : Friday, February 24, 2017

tourism-vancouverIt’s been another banner year for tourism in Vancouver. Recent data released by Tourism Vancouver shows 2016 year-end overnight visitation exceeded 10 million people, a new best for Metro Vancouver’s tourism industry and the third record-breaking year in a row.


Vancouver’s strong tourism year succeeded due to a combination of factors. Key among them are Tourism Vancouver’s sales and marketing initiatives in 11 key countries worldwide; the inaugural World Rugby Sevens match at BC Place Stadium, which drew significant visitation to the city in March; strong convention, cruise and festival seasons; and strategic partnerships with Destination British Columbia, Destination Canada, the Vancouver Hotel Destination Association, Vancouver Airport Authority, the Vancouver Convention Centre and others.


External factors, such as a Canadian exchange rate favourable to international travellers and the announcement that Canada would lift visa requirements for Mexico in late 2016, also played a significant role in increasing visitation. Vancouver fared best among major Canadian cities with year-end data showing Vancouver had higher hotel occupancy, and higher average daily rate, than Toronto, Montreal and Ottawa.


Vancouver’s 2016 Tourism Highlights:


It is estimated that the tourism industry in Vancouver contributes approximately $4.4 billion to the Metro Vancouver economy annually and provides more than 70,000 full-time jobs.


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