Victoria domestic tourism witnesses robust growth

Published on : Sunday, July 5, 2015

Victoria tourismVictoria continues to outperform its rivals interstate as domestic visitation soars, National Visitor Survey data shows.



The figures, released by Tourism Research Australia, show domestic overnight visitor expenditure increased by 8.6 per cent in Victoria in the year ending March 2015 – well ahead of the national average (+6.3 per cent), and easily eclipsing our key competitors interstate, New South Wales (+2.5 per cent) and Queensland (+1.9 per cent).



In total, Victoria’s domestic overnight visitor expenditure was $11.7 billion, as travellers flocked to Melbourne and regional Victoria.



The data shows Victoria is welcoming more visitors than ever before. Victoria’s domestic overnight visitation figures climbed 7.3 per cent to 20.5 million – that’s above the year-on-year growth national average (6.1 per cent) and those of key competitors.



Some 5.2 million interstate travellers visited Melbourne in the year ending March 2015, spending $4 billion and accounting for 17.9 million nights.



Regional Victoria recorded a 5.5 per cent increase in overnight visitors – up to 13 million in total.



Source: Premier of Victoria

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