Victoria seeks to boost wine tourism, rolls out fund for Grampians’ wine industry

Published on : Friday, October 7, 2016

Victoria to boostIn an effort to boost wine tourism and grow wine businesses in the region, the Victorian government has backed the Grampians’ wine industry with a $91,450 package.


Visiting Montara Winery near Ararat, Parliamentary Secretary to the Premier Colin Brooks announced the funding, which will be sourced from the $1 million Wine Growth Fund (WGF) on a dollar-to-dollar co-contribution to support the Grampian’s distinct cool climate wine region.


The Government has provided one of six grants to Montara Winery for a $30,000 cellar door expansion project which will allow the business to meet increasing demand for events and functions throughout the year.


The six successful projects range from strategic marketing and brand planning to infrastructure upgrades.These projects will increase tourism to the region’s unique wineries and boost the local economy.


The Wine Growth Fund aims to grow the industry by providing innovative growers, organisations and projects with funding to expand. It supports grants of up to $20,000 for individual organisations and $50,000 for collaborative projects.


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