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Published on : Thursday, June 25, 2015
The latest International Visitor Survey results, released by Tourism Research Australia, show Victoria welcomed 2.1 million international visitors in 2014 – an 8.9 per cent increase on the year prior.
Victoria was well above the national average, and also fared better than key competitors New South Wales (6.7 per cent) and Queensland (5.5 per cent).
Victoria Minister for Tourism and Major Events, John Eren, said the data is further proof Victoria is leading New South Wales and Queensland as Australia’s preferred destination for international visitors.
Long-term trends show Victoria is outperforming the two states in growth rates for international visitors, overnight expenditure and visitor nights for the 2008 – 2014 period.
The Survey results reveal Asian visitation has grown by 15.2 per cent for the year ending December 2014. A resurgence among Western markets in Europe, the USA and New Zealand is likely to see more visitors travel to Australia.
The data comes as Mr Eren opens the Australian Tourism Exchange, nation’s largest annual travel industry business-to-business event.
The Victorian Visitor Economy review – the first of its kind in nearly 20 years – is almost finished, while the 2015-16 Victorian Budget provides an additional $80 million towards our war chest for the biggest and best events.