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Published on : Saturday, June 20, 2015
In March, Victoria Premier Daniel Andrews announced the Labor Government had commissioned the Victorian Visitor Economy Review – the first of its kind in nearly 20 years – to safeguard the state’s strengths as the events and sporting capital of the world.
Recently, Mr Andrews told the Melbourne Press Club the Labor Government will embark on a once-in-a-generation shakeup of the sector to keep them ahead of the pack.
“We want to bring every aspect of tourism, marketing and major events under one roof, and get the cogs working together. One body, one voice and one clear plan,” said the Premier.
The Labor Government intends to bring tourism and major events sector under one roof, responsible for safeguarding and growing tourism in Victoria.
It will embark on the most aggressive tourism and major events campaign this state has ever seen. This will attract more visitors, secure more events and create more jobs in Melbourne and regional Victoria.
Tags: Victoria’s tourism