Published on : Thursday, July 27, 2017
The Vietnam National Administration of Tourism, along with tourism firms and hotel operators, will hold tourism promotion programs in six Western European cities – Milan and Rome (Italy), Valencia (Spain), Berlin and Frankfurt (Germany) and Amsterdam (Netherlands).
According to the administration, the delegation will introduce tourism products and policies, especially a visa waiver for citizens of the UK, France, Germany, Italy and Spain.
The Vietnam government last month extended the visa exemption for visitors from these countries, which comes into effect at the end of this month. The number of tourists from these five countries has increased by 10.1%, due to the visa waiver. Vietnam attracted over 6.2 million international tourists in the first half of this year, which is a 30.2% rise over the same period last year. Tourists from major source markets like China, South Korea, and European grew strongly.
The national tourism agency is aiming to launch more promotional programs in these markets for increasing foreign visitor arrivals by 30% to 13 million this year.
The tourism sector of the country also needs to adopt other strategies like marketing on Facebook and Instagram, and target potential customers by offering particular products to better suit their tastes.
Tags: Vietnam Tourism