Vietnam’s tourism brand of central coastal localities is ‘The Essence of Vietnam’

Published on : Saturday, May 21, 2016

Vietnam’s tourismIn line with Vietnam’s national tourism brand name, “Vietnam-Timeless Charm”, the common tourism brand of three central coastal localities namely Thua Thien-Hue, Quang Nam and Da Nang, has been named as “The Essence of Vietnam”, according to the Environmentally and Socially Responsible Tourism Capacity Development Programme funded by the European Union (EU-ESRT).

Vietnam News Agency (VNA) reported that the brand name, proposed by experts from the EU-ESRT, reflected the convergence of special tourism products in the central region.

Thua Thien-Hue is home to the Hue Imperial Citadel – World Heritage Site. The province attracts visitors to its famous destinations such as Lang Co Bay, rated among the world’s 30 most beautiful bays, and Tam Giang Lagoon, the largest in Southeast Asia.

Quang Nam province is home to three world renown attractions – the UNESCO-recognised World Cultural Heritage Sites Hoi An Ancient Town and My Son Sanctuary, and the Cu Lao Cham – a World Biosphere Reserve.


Da Nang city, one of Vietnam’s popular tourist destinations, houses a number of beautiful beaches, the Ngu Hanh Son (Marble Mountains), Bana Mountain resort and Champa museum.

The programme also helps the three localities improve their websites introducing tourist destinations with the new brand name.

The EU-ESRT will continue to collaborate with the localities to complete the brand name’s logo and slogan as well as consult on how to apply it in marketing.


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