Vietnam’s tourism brand of central coastal localities is ‘The Essence of Vietnam’

Published on : Saturday, May 21, 2016

Vietnam’s tourismIn line with Vietnam’s national tourism brand name, “Vietnam-Timeless Charm”, the common tourism brand of three central coastal localities namely Thua Thien-Hue, Quang Nam and Da Nang, has been named as “The Essence of Vietnam”, according to the Environmentally and Socially Responsible Tourism Capacity Development Programme funded by the European Union (EU-ESRT).

 
Vietnam News Agency (VNA) reported that the brand name, proposed by experts from the EU-ESRT, reflected the convergence of special tourism products in the central region.

 
Thua Thien-Hue is home to the Hue Imperial Citadel – World Heritage Site. The province attracts visitors to its famous destinations such as Lang Co Bay, rated among the world’s 30 most beautiful bays, and Tam Giang Lagoon, the largest in Southeast Asia.

 
Quang Nam province is home to three world renown attractions – the UNESCO-recognised World Cultural Heritage Sites Hoi An Ancient Town and My Son Sanctuary, and the Cu Lao Cham – a World Biosphere Reserve.

 

Da Nang city, one of Vietnam’s popular tourist destinations, houses a number of beautiful beaches, the Ngu Hanh Son (Marble Mountains), Bana Mountain resort and Champa museum.

 
The programme also helps the three localities improve their websites introducing tourist destinations with the new brand name.

 
The EU-ESRT will continue to collaborate with the localities to complete the brand name’s logo and slogan as well as consult on how to apply it in marketing.

Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 03 itb-asia 2017
  • 04 Imex America 2017
  • 10 Globalwellnesssummit 2017
  • 10 thehotelshow 2017
  • 11 hospitalityaward 2017
  • 12 theleisureshow 17
  • 12 TTF17
  • 13 Frontiers Forum 2017
  • 14 bltm 2017
  • 14 patatravelmart 2017
  • 14 Seatrade-Europe 2017
  • 15 amsummit-ind 2017
  • 15 leisure 17
  • 16 Aviation Festival 2017
  • 16 OTDYKH 2017
  • 16 SKAL 17
  • 17 thincindonesia 2017
  • 17 worldmiceday 2017
  • 18 worldmiceday 2017
  • 19 IITM
  • 19 itehcmc 2017
  • 19 TTG Incontri 2017
  • 20 hmasummit  2017
  • 21 hoteltechhk 17
  • 43 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com