Published on : Tuesday, October 31, 2017
Even regions including Los Cabos, on the tip of the Baja California peninsula are on the receiving end of the adverse impacts of violence in this part of the world. The airport serving Cabo San Lucas and San Jose del Cabo seems to be much emptier nowadays.
And hotel guests have cancelled at least 35,000 nights of hotel bookings over the following year that is roughly a decade’s worth of arrivals for a single tourist.
The fact is, weaker peso should be attracting more American travellers in large numbers. But then, the travellers are really discouraged by a wave of violence overtaking the popular tourist spots. For instance gunmen opened fire at a nightclub in Cancun in November. Also, a cooler was found with two human heads on the main hotel of Cabo San Lucas.
However the greatest blow had struck on 22nd August when the U.S. State Department issued a travel warning advising travellers to steer clear of all such things.
Carlos Gosselin who is the head of hotel association for Puerto Morelos and Cancun mentioned that group tourism had automatically declined as soon as warning was hit.
Mexico has started reinforcing security in renowned tourist spots to get the State Department modify its views.
Also, brands like Marriott International and Hilton Worldwide have been spending quite a great deal with an aim to make guests feel better in Mexico. The head of Latin American economic research at Barclays, Marco Oviedo said that lower tourism activity would certainly have an impact on growth.
Oviedo feels that external tourism is among the most significant sources of incomes currently.
Mexico earns about $20 billion a year from tourism. A lion’s share of this revenue is negatively affected owing to murders that are quadrupling in Los Cabos and doubling in Cancun this year. In Los Cabos federal and local authorities are teaming up with hotels, airport operator and time-share companies to perk up the security of this area.
This group is now spending about $50 million to raise the number of surveillance cameras to cover the 20-mile main stretch comprising restaurants, public beaches and hotels.
Gosselin who belongs to the hotel association said that the travel warning has actually stretched too far and many people are affected due to it.
The hotel association is planning to put up 10 million pesos equaling to $520,6000 for a marketing campaign aimed at luring more American tourists to Cancun hotels.
The move comes after the hotel occupancy growth had jumped from about 2% last year to a drop of nearly 10%.