Virgin America brand name to be removed from Alaska Airlines

Published on : Friday, March 24, 2017

Alaska AirlinesAlaska Airlines announced on Wednesday that the California-based carrier will be fully absorbed into one brand to create a more efficient and consistent experience.

 

While the combined airline will carry Alaska’s name and logo, it will adopt many of the brand elements that Virgin America enthusiasts love about the airline.

 

Some of the amenities sticking around on Alaska Airlines flights: Enhanced in-flight entertainment, mood lighting, boarding music and the desire to create a warm and welcoming West Coast-inspired vibe.

 

Since acquiring Virgin America, Alaska has been actively growing the airlines’ networks by announcing 21 new markets with 25 new daily departures out of San Francisco, San Diego, Los Angeles and San Jose, California.

 

Last June, CEO Brad Tilden held out hope to Virgin fans that he might keep the Virgin America brand, and run it as a separate airline under the same corporate umbrella. Tilden said he believed in “the power of the Virgin America brand, and we don’t want to lose all that loyalty.”

 

In addition to the adopted amenities, the combined airline will make major enhancements to its guest experience. Some of the changes include redesigned cabins with new seats, new uniforms for attendants, high-speed satellite Wi-Fi, expanded premium seating, an improved frequent flier program, complimentary upgrades, free movies, west coast-inspired food and beverage, lounge expansion and more.

 

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 01 AIME 2018 BB
  • 02 WTM Latin America 2018
  • 03 EMITT 2018
  • 04 AIME-2018 small
  • 05 itb-china 2018
  • 06 Central & Eastern Europe 2018
  • 06 imtm 2018
  • 06 TTF-2018
  • 07 balttour 2018
  • 07 ibtm arabia 2018
  • 08 mice-arabia 18
  • 09 The hotel shows audiarabia 18
  • 10 hotelfair 2018
  • 10 miceforum 18
  • 11 Digital Travel 2018
  • 30 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com