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Published on : Friday, May 6, 2016
Virgin America, the airline known for reinventing domestic travel, today expands its Hawai‘iwith the launch of daily nonstop flights from Los Angeles International Airport (LAX) to Honolulu International Airport (HNL) with connecting flights from most Virgin America markets, offering Los Angeles travelers a fresh and upscale new travel option to Hawai’i. On June 14, the airline’s Hawai‘i schedule grows again with daily nonstop flights from LAX to Maui’s Kahului Airport (OGG). The airline launched service to the Aloha state late last year, with the first flight from San Francisco touching down in Honolulu on November 2, 2015. Hawai‘i remains the ‘most wanted’ destination by members of Virgin America’s Elevate® loyalty program and continues to be the number one tourism destination from the West Coast, with over 3.5 million visitors in 20151. Virgin America’s service is uniquely tailored to the modern traveler and to the longer-haul Hawai‘i flight experience, with new aircraft that offer three custom-designed classes of service, touch-screen personal entertainment and an award-winning on-demand food and cocktail menu on every flight – so travelers can kick-off their Hawai‘i vacation as soon as they step onboard. Virgin America has been named the “Best Domestic Airline” in both Condé Nast Traveler’s Readers’ Choice Awards and in Travel + Leisure’s World’s Best Awards for the past eight consecutive years.
In honor of the new route, Virgin America is celebrating with a special “Now Serving Paradise” fare sale and complimentary champagne ‘POG mimosa’ toast for travelers onboard its inaugural flight. Upon touchdown in Honolulu the Hawai‘i Tourism Authority will greet travelers with the tradition of Hawai‘i’s aloha spirit upon arrival. The new LAX – HNL and LAX –OGG flights are on sale now and can be purchased at www.virginamerica.com or 1-877-FLY-VIRGIN. Elevate® members can redeem reward flights to Hawai‘i – with no black-out dates, for as few as 8,596 points. Members can earn more points by signing up for the Virgin America Visa Signature Credit Card.
“Virgin America travelers have long asked for routes to Hawai‘i and we’re thrilled to respond with the addition of service from Los Angeles just months after our popular flights from San Francisco began,” said John MacLeod, SVP of Planning and Sales at Virgin America. “Since we first launched service to Hawai‘i last year, the response from guests has been extremely positive, and now we’re pleased not only to bring Los Angeles travelers a new travel option to an iconic destination, but also to open up a number connecting flights between Hawai’i and Virgin cities across the country.”
This new service adds to the airline’s recently launched daily service from San Francisco International Airport (SFO) to HNL and OGG, allowing for roundtrip connecting service between HNL and John F. Kennedy International Airport (JFK), Las Vegas McCarran International Airport (LAS) and Seattle-Tacoma International Airport (SEA). Virgin America’s expanded service also offers roundtrip connections between OGG and Newark Liberty International Airport (EWR), Washington Dulles International Airport (IAD), Boston Logan International Airport (BOS), San Diego International Airport (SAN), Dallas Love Field (DAL), Chicago O’Hare International Airport (ORD), JFK, SEA, and LAS.
“Congratulations to Virgin America for making Hawai‘i easily accessible to its customers in Southern California and expanding its network for connections to major markets nationwide,” said George D. Szigeti, President and CEO of the Hawai’i Tourism Authority. “Virgin America’s in-flight hospitality is a hit with its customers and will make a trip here even more welcoming as they come to experience Hawai‘i’s culture, goodwill and natural beauty.”
Additionally, last month Virgin America launched a “Work Hard, Hawai’i Hard” promotion**, aimed at incentivizing Angelenos to make the ultimate #Hawaiiscape with Virgin America’s new flights from Los Angeles to Honolulu and Maui. The promotion gives travelers the chance to win the ultimate escape package that includes tickets to paradise on Virgin America’s upscale flights, luxury accommodations at either the Westin Moana Surfrider Hotel or the Sheraton Maui, and 50,000 Elevate points. To enter the #Hawaiiscape sweeps, participants must submit their Elevate number and tell us why they need a vacation at www.MakeYourHawaiiscape.com by May 27. All entrants who enter the promotion will automatically receive 250 Elevate points***. Virgin America launched a new Elevate partnership with Starwood Preferred Guest® just last month.
Virgin America will operate the daily, nonstop flights with new Airbus A320 aircraft equipped with fuel-saving ‘sharklet’ wingtip devices, allowing the airline to operate flights more efficiently, especially over longer haul routes. Virgin America will become the first commercial airline to offer an in-flight WiFi service that can operate in both ViaSat’s advanced Ku- and Ka-band satellite networks on the same aircraft, delivering WiFi connectivity on flights serving the airline’s Hawaiian destinations in the second half of 2016.
In addition to a Main Cabin that offers custom-designed leather seating with a deeper, more comfortable pitch, Virgin America’s First Class cabin offers plush white leather seating with 55 inches of pitch, 165 degrees of recline and lumbar massagers. The carrier’s Main Cabin Select service offers 38-inches of pitch, free food and cocktails, an all-access pass to media content, dedicated overhead bins and priority check-in/boarding. The Red® in-flight entertainment platform offers guests their own seatback touch-screen TV, with more than 20 films, TV****, interactive Google Maps, videogames, a 3,000 song library and an on-demand menu, which allows flyers to order a cocktail or snack from their seatback any time during a flight. With a full service First Class menu and a unique on-demand menu in the Main Cabin, Virgin America was named Travel + Leisure’s “Best Domestic Airline for Food” in 2014.
Since its 2007 launch, Virgin America has created more than 2,800 new jobs and expanded its network to include Austin, Boston, Cancun, Chicago, Dallas Love Field, Denver, Fort Lauderdale, Las Vegas, Los Angeles, Los Cabos, Newark, New York (JFK and LGA), Orlando, Palm Springs, Portland, Puerto Vallarta, San Diego, San Francisco, Seattle, Washington D.C. (IAD and DCA), Honolulu and Kahului, Maui.
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