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Published on : Tuesday, December 3, 2013
Virgin America is teaming up with StubHub and Hudson New York to offer the ultimate tailgate: a private ride for 40 fantasy football friends on a new, mood-lit Virgin America Airbus A320-Family aircraft to the biggest game of the year on February 2, 2014 in East Rutherford, New Jersey. The Virgin America-StubHub-Hudson New York Cyber Monday “Big Game Plane” deal will score one super football fan the chance to travel to Newark Liberty International Airport (EWR) with their team onboard a new Virgin America Airbus A320 commercial jet appropriately named ‘jersey girl.’ For a purchase price of $250,000, in addition to enjoying Virgin America’s award-winning service, sleek design, fleetwide WiFi and live TV at every seatback – including sports programming on ESPN, FOX and more – the purchaser and team will enjoy a red carpet send-off from Los Angeles or San Francisco*, seats near the 20-yard line at the big game on Sunday, access to StubHub’s pre-game party for its customers and fans and a three-night stay at Hudson, one of New York’s premiere boutique hotels.
“Virgin America really is the sports fan’s airline of choice with an unmatched combination of live sports channels available for free at every seat via our Red platform and fleetwide WiFi – to build your fantasy football team – not to mention one of the best beer selections in the domestic skies,” said Luanne Calvert, Chief Marketing Officer at Virgin America. “So naturally, we thought it would be fun to take it to the next level and work with partners like StubHub and Hudson New York to create the ultimate sports fan getaway package and sell it on StubHub.com for Cyber Monday. We also thought it would be a fun way to celebrate our upcoming one-year anniversary of service to Newark.”
Last spring, Virgin America launched service to EWR with three daily conveniently timed nonstop flights from both Los Angeles International Airport (LAX) and San Francisco International Airport (SFO). Virgin America’s Newark service increased competition and has driven lower fares and better service. Prior to entering the EWR market – one of the nation’s top business travel markets – the San Francisco-EWR route was served only by a single airline and the Los Angeles-Newark route was served by no low-fare carriers. Since Virgin America’s launch of EWR sales, fares on the routes have dropped by as much as 40 percent and flyers have more service competition – with better service.
While onboard, the “players” will be treated to a mile-high tailgate fête that will include traditional sports fare like California micro-brews: Anchor Steam and 21st Amendment Back in Black while they enjoy the airline’s live TV. Upon arrival on the East Coast, the lineup will enjoy a three-night stay at the stylish Hudson in midtown and access to The Subzero Experience, StubHub’s pre-game party for its customers and fans, before hitting the big game on Sunday.
“We love Virgin America and their approach to providing the best customer experience, which is very similar to the way we put the fan experience above all else at StubHub,” said StubHub’s Chief Marketing Officer Ray Elias. “StubHub is also an extraordinary holiday gift, and this package is a great way to promote our gift offerings. I have to believe that this is one of the coolest Cyber Monday sales available by anyone in 2013!”
“Virgin America has been an amazing partner of ours since 2010 and we are excited to collaborate with them once again to provide a dynamic once-in-a-lifetime experience for the Big Game,” said Kim Walker, Co-Chief Marketing Officer, Morgans Hotel Group.
source: Virgin America