Published on : Thursday, December 21, 2017
This is a part of a marketing deal with London’s Coppa Club, which uses seasonal igloos to goose low-season sales.
At Virgin Atlantic, the executives hope igloos will make the brand pop on social media.
These Coppa Club igloos quickly became one of the most in demand pop ups in Untied Kingdom when they were introduced in 2016, and sold out within four hours when put on sale again this year.
The customers of Virgin Atlantic will now be amongst the lucky few to understanding the fashionable pop up for a highly shareable selfie in this unique location.