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Published on : Wednesday, May 18, 2016
Virgin Australia today unveiled its new International Business Class cabin, with the first of its refitted Boeing 777-300ER aircraft now flying across the Pacific. The airline’s flagship Business Class product ‘The Business’, new Business Class Bar and Lounge, and refreshed Premium cabin will transform the customer experience on long haul flights from Australia to Los Angeles and Abu Dhabi.
Key features of ‘The Business’ on Virgin Australia’s Boeing 777-300ER aircraft:
Virgin Australia Group CEO John Borghetti said: “Virgin Australia is committed to product innovation and delivering a superior customer journey on the ground and in the air.
“With competition increasing from Australia to North America and the Middle East, we believe this will be the best Business Class on the Pacific, with the product also being introduced to Abu Dhabi later this year.
“We have seen customer satisfaction scores increasing to all-time highs after introducing ‘The Business’ domestically on transcontinental routes so we are confident that, with our new Boeing 777 Business Class cabin and refreshed Premium cabin, Virgin Australia will be the number one choice for premium travellers,” Mr Borghetti said.
The airline also unveiled major improvements to its Premium Economy cabin, which now features 24 seats with more legroom than any other Australian airline and has been renamed ‘Premium’.
Key features of Premium on Virgin Australia’s Boeing 777-300ER aircraft:
Virgin Australia Chief Customer Officer Mark Hassell said: “We have completely overhauled the Premium cabin experience to create a new travelling environment with business class style and flair.
“We know all of our guests have differing needs which is why we have considered every touch point in Premium. From increased legroom to Business Class-trained crew, a plated meal service and a dedicated Premium Pantry, our Premium guests will be travelling in style.
“Premium guests will be welcomed on board with a cocktail and offered movie snacks, such as dumplings, ice cream and chocolate, throughout the flight.
“Premium is an important product for us and we are committed to ensuring those higher yielding customers receive value for money,” Mr Hassell said.
Virgin Australia also announced Economy Space +, which is a new spacious section of the Boeing 777 main cabin. The first five rows and the exit rows of economy feature extra legroom as well as a range of other features.
All five of the airline’s Boeing 777-300ER aircraft are expected to be refitted by the third quarter of 2016.
Tags: Virgin Australia