Published on : Thursday, March 23, 2017
China is Victoria’s number one tourism market for both international visitor numbers and overall expenditure, with almost 570,000 visitors spending more than $2.4 billion in 2016.
Chinese visitor expenditure accounts for a third of total visitor expenditure in Victoria, and is more lucrative than the state’s next six markets combined.
Victoria Minister for Tourism and Major Events John Eren said securing the new service was another coup for Victoria’s booming visitor economy and reaffirms Melbourne’s position as the destination of choice for tourists from all across China.
“Melbourne is the top destination for Chinese travellers, and Virgin Australia’s decision to commence its maiden Hong Kong service from here proves it,” Eren said in a statement.
“We’re working to attract even more direct flights to our state – and that means more jobs, a stronger economy and more visitors to Victoria.”
Last financial year, more than 34 million people passed through Melbourne Airport including 9.2 million international passengers, representing an increase of 9.5 per cent on the previous year.
These numbers are expected to grow from the additional number of seats directly to and from China thanks to this new service.
Tags: Virgin Australia