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Published on : Tuesday, June 16, 2015
Virgin Trains has brought on board iconic British designers, HemingwayDesign – led by Wayne Hemingway MBE and Gerardine Hemingway MBE and their multi-disciplinary team of young designers – to revamp its uniform. The new uniform, which will be ready from late 2016, is set to bring a distinctive look to Virgin Trains’ frontline team.
The Hemingways have been tasked with creating a range that conveys a clear brand identity, works across the varied roles undertaken at Virgin Trains, and combines style that is firmly grounded in function and comfort.
To inform the design process and ensure the uniform is fit for purpose, the Hemingway team are immersing themselves in a series of focus groups and consultation sessions with Virgin Trains’ on-board and platform staff. Ahead of launch, each garment will be put through wearer trials and adapted before roll-out to the workforce.
Wayne Hemingway said: “As a frequent train traveller between London and my Lancashire hometown, I have grown to understand what significantly improved standards and a modern touch Virgin Trains has brought to inter-city rail travel in the UK. I’m thrilled to be part of this exciting collaboration, which is driven by thorough engagement with the Virgin Trains’ community, and where sustainability, durability, comfort, smartness and style are at the forefront.”
Timothy Matthew, Uniform Project Manager for Virgin Trains, said: “We’re delighted to be working with the Hemingways. They are the ideal designers to have on-board as their values, Britishness and work ethic perfectly match Virgin Trains’ ethos. We can’t wait to see the final designs which will be shaped by feedback from our staff, who are a crucial part of this journey, from concepts through to the finished range.”