Virgin Trains and VisitEngland launch ‘Love the North’ campaign to boost tourism in flood affected areas

Published on : Tuesday, February 9, 2016

virgin trains logoA discount of 30% on Off Peak Advance fares to regions hit by floods is now available as part of Virgin Trains’ partnership with VisitEngland for their ‘Love the North’ campaign.


Virgin Trains, which operates passenger services on both the East Coast and West Coast, has teamed up with VisitEngland to support ‘Love the North’, which aims to promote tourism in the North of England and demonstrate that Cumbria, Lancashire, Northumberland and Yorkshire are #Openforbusiness following the damage caused by storms Desmond, Eva and Frank in December 2015.


The offer is available for travel between 19 February and 13 May and is timed to coincide with the February half-term holiday and the Easter break in March.


Discounted fares can be purchased on direct Virgin Trains services to destinations including Carlisle, Lancaster, Oxenholme, Penrith and Preston on the West Coast route and Berwick-upon-Tweed, Doncaster, Leeds, Morpeth and York on the East Coast until Tuesday 1 March.


Destination organisations along the East and West Coast have pulled together some accommodation offers and deals to help customers make the most of this great travel discount.


Phil Whittingham, Managing Director at Virgin Trains, said: “We care about the local communities and want to show our continued support for them. We’re pleased to launch this 30% discount as part of VisitEngland’s ‘Love the North’ campaign. We look forward to welcoming visitors on board our trains and hope they make the most of the many offers that show the region is very much open for business.”


David Horne, Managing Director of Virgin Trains East Coast, said: “This is a fantastic initiative to bolster areas affected by flooding and put them back on the map for visitors. As our head offices are in York we have seen firsthand the damage the storms caused to communities and businesses this winter. Indeed we were one of many businesses affected as our offices were flooded. York is just one of the wonderful destinations on our route which is linked by some of Britain’s most breathtaking scenery. From the Flying Scotsman season at York’s National Railway Museum to the great shopping on offer in Leeds or the spectacular backdrop of Berwick-upon-Tweed, there are plenty of great reasons to visit and we hope customers take advantage of this offer.”


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