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Published on : Thursday, March 31, 2016
The partnership, announced today, will see the West Coast Mainline operator focus its responsible business agenda, community activities and fundraising on mental health. This will include local activities which promote mental health, joint campaigning with MHF and, at a corporate level, staff development and training.
The move comes following a vote amongst the train operator’s employees, who chose MHF and highlighted mental health, suicide and a range of related issues, such as homelessness, loneliness and cyber-bullying, as social issues of concern.
Simarjeet Kaur, Head of Responsible Business at Virgin Trains, said: “We’re delighted to be partnering with the Mental Health Foundation and providing our support to its important work. We know that mental health affects everyone and we hope that, by getting involved, we can help to increase understanding of mental health and start to address some of the stigma associated with it.”
Jenny Edwards CBE, Chief Executive of Mental Health Foundation said: “The Mental Health Foundation is excited to be working with Virgin Trains to both raise the profile of workplace wellbeing and vital funds for our research. Their commitment to promoting the emotional wellbeing of their staff and customers is to be applauded. That such an important company, and a household name, is committed to putting mental health at the heart of its business reflects the increasing importance and awareness of the need to promote good mental health for all. This is crucial because we know there is a strong link between a good working environment and sustaining good mental health.”
“It’s fantastic that the partnership will work with staff, supply chains, customers and communities. We are looking forward to reaching millions of people across the network while developing our wider charitable objectives through the opportunities and direct support Virgin Trains is able to offer us.”The partnership will kick off with a major burst of activity during Mental Health Awareness Week (May 16-22) which, this year, focuses on the theme of relationships and connection.