Published on : Monday, May 16, 2016
Virgin Trains on the West Coast has today announced an initiative that will see 10p of every Hot Drink & Cake deal sold on-board donated to The Mental Health Foundation, the train operator’s official charity partner. These donations will serve as the first step in a commitment to contribute £100,000 over the next two years.
Following the announcement of the partnership in March, this first initiative launches as part of Mental Health Awareness Week (May 16-22) #MHAW16, and will see donations to the charity made through the on-board shop for the rest of the year. This will support The MHF ‘Tea & Talk’ campaign, encouraging people to get chatting and de-stress over a cup of tea with a friend. As well as reaping the benefits of engaging in their own ‘Tea & Talk’ on board, passengers will also be contributing to the charity, which focusses on emotional wellbeing and supporting positive mental health.
Jo Buckley, Responsible Community Manager at Virgin Trains, said:
“Over the course of the two year partnership, we wish to increase people’s awareness of mental health, reduce the stigma associated with it, and raise funds for The Mental Health Foundation. This first initiative is just the start and a major first step towards a £100k fundraising target for the charity which provides information, carries out research, and campaigns to improve services for people affected by mental healthproblems.”
Amanda Smit, Head of Catering at Virgin Trains, said: “The Hot Drink & Cake donation is a great first step and provides the perfect opportunity for us to showcase the company-wide commitment to the partnership with The Mental Health Foundation. By supporting the ‘Tea & Talk’ campaign, we are excited to be getting involved in encouraging people to talk things through whilst enjoying ‘time out’ when travelling to unwind and de-stress.”
The partnership was launched as part of the responsible business agenda, allowing the operator to increase awareness of mental health and wellbeing amongst its customers and 3,400 West Coast employees. The Mental Health Foundation was selected following a vote from the train operator’s staff.
Mark Rowland, Director at The Mental Health Foundation, said: “We’re delighted to be partnering with Virgin Trains to take the Mental Health Awareness Week message on a journey across the UK. Travelling by rail is an important part of so many relationships, connecting us with the ones we love. This Mental Health Awareness Week we have a singular and vital message: we should never underestimate the importance of good relationships to our physical and mental health and wellbeing.”
Source:- Virgin Trains
Tags: Virgin Trains