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Published on : Wednesday, December 9, 2015
The judging panel awarded Virgin Trains the Best Brand Activation award for their creative and well-executed activity that complimented the festival in September.
Virgin Trains’ activity around the festival included the No. 6 Express (an exclusive train for festival-goers from Crewe to Bangor with entertainment); and the Virgin Trains “Village Limits” area, which featured a floating dance floor with a line-up of acclaimed DJs including Bondax and Jon Da Silva arranged in collaboration with the organisers of Festival No. 6.
Festival-goers were offered exclusive priority fares on Virgin Trains services up to nine months in advance of travel, which was an industry first.
Adrian Varma, Head of Regional Marketing at Virgin Trains, said: “Sponsoring Festival Number Six for the second time, we wanted to create an extraordinary and unforgettable experience for festival-goers that reflected Virgin Trains’ personality, so to be recognised for our activity with the Best Brand Activation Award is fantastic.”
Tags: Virgin Trains