Published on : Saturday, May 14, 2016
Virgin Trains has scooped a second award for its partnership with Festival No. 6 – this time at the Marketing Week Awards 2016.The train operator came top in the ‘Branded Experiences’ category, for creating a brilliant experience with a number of activities that built both the Virgin Trains and Festival No. 6 brands.
As official travel partner of the festival, Virgin Trains began their activities at Crewe station, ensuring their personality and that of Festival No. 6 shone through the entire weekend of the festival.
Virgin Trains’ activity included the No. 6 Express (an exclusive train for festival-goers from Crewe to Bangor with entertainment and accreditation); and the Virgin Trains “Village Limits” area, which featured a floating dance floor with a line-up of acclaimed DJs including Bondax and Jon Da Silva arranged in collaboration with the organisers of Festival No. 6.
Festival-goers were offered exclusive priority fares on Virgin Trains services up to nine months in advance of travel, which was an industry first.Adrian Varma, Head of Regional Marketing at Virgin Trains, said: “As sponsors of Festival Number Six for the second time, we were keen to deliver something extraordinary that stood out, yet reflected Virgin Trains’ personality. Festival-goers enjoyed the unforgettable and unique experience we created and we’re delighted to have been recognised for this once again.”
The award comes five months after Virgin Trains received the ‘Best Brand Activation’ award at the UK Festival Awards for its activity that complimented Festival No. 6.