Virgin Trains wins at Marketing Week Awards

Published on : Saturday, May 14, 2016

unnamed (1)Virgin Trains has scooped a second award for its partnership with Festival No. 6 – this time at the Marketing Week Awards 2016.The train operator came top in the ‘Branded Experiences’ category, for creating a brilliant experience with a number of activities that built both the Virgin Trains and Festival No. 6 brands.

 

As official travel partner of the festival, Virgin Trains began their activities at Crewe station, ensuring their personality and that of Festival No. 6 shone through the entire weekend of the festival.

 

Virgin Trains’ activity included the No. 6 Express (an exclusive train for festival-goers from Crewe to Bangor with entertainment and accreditation); and the Virgin Trains “Village Limits” area, which featured a floating dance floor with a line-up of acclaimed DJs including Bondax and Jon Da Silva arranged in collaboration with the organisers of Festival No. 6.

 

Festival-goers were offered exclusive priority fares on Virgin Trains services up to nine months in advance of travel, which was an industry first.Adrian Varma, Head of Regional Marketing at Virgin Trains, said: “As sponsors of Festival Number Six for the second time, we were keen to deliver something extraordinary that stood out, yet reflected Virgin Trains’ personality. Festival-goers enjoyed the unforgettable and unique experience we created and we’re delighted to have been recognised for this once again.”

 

The award comes five months after Virgin Trains received the ‘Best Brand Activation’ award at the UK Festival Awards for its activity that complimented Festival No. 6.

 

Source:-Virgin Trains

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 01 AIME 2018 BB
  • 02 WTM Latin America 2018
  • 03 EMITT 2018
  • 04 AIME-2018 small
  • 05 itb-china 2018
  • 06 Central & Eastern Europe 2018
  • 06 imtm 2018
  • 06 TTF-2018
  • 07 balttour 2018
  • 07 ibtm arabia 2018
  • 08 mice-arabia 18
  • 08 OTM 2018
  • 09 The hotel shows audiarabia 18
  • 10 hotelfair 2018
  • 10 miceforum 18
  • 11 Digital Travel 2018
  • 30 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com