Published on : Monday, August 21, 2017
New figures reveal an 18% year-on-year growth in Virgin Trains passengers travelling between Glasgow/Edinburgh and London in June. This left Virgin with a 33% share of the air/rail market on the UK’s busiest domestic air routes, beating a previous record set in 2014.
The shift coincides with a new report which explores the environmental benefits of train over plane travel.
The research, undertaken by sustainable transport charity Transform Scotland, found that:
The full report, A Green Journey to Growth, can be found here:
Virgin Trains has enjoyed strong growth on its two routes connecting Scotland to London thanks to a string of customer service improvements introduced over the last two years.
On the east coast route, Virgin has completely refurbished its train interiors and introduced 25 additional direct London-Edinburgh services per week, while the west coast route has seen punctuality improve to its best level in more than a decade.
Both business have lowered fares to compete more aggressively with airlines and introduced BEAM, the industry-leading onboard entertainment app that allows customers to stream hundreds of hours of leading films and TV to their devices. Virgin Trains was named Public Transport Operator of the Year in Transport Times’ Scottish Transport Awards earlier this year.
In June, a total of 180,000 customers travelled on Virgin Trains services between Edinburgh and London and the east coast and Glasgow and London on the west coast, up from 152,000 a year earlier.
This represented 33% of the total air/rail market (not including Sleeper services), up from 32% in June 2014, according to figures for direct air journeys provided by the Civil Aviation Authority (CAA).
On the east coast route between Edinburgh and London, Virgin Trains’ market share against airlines was as high as 37%, up two percentage points on its previous peak in 2014. On west coast, Virgin Trains’ market share between Glasgow and London was 27%.
Virgin has seen similarly strong growth in July and August and expects to retain its record-breaking market share, though comparable CAA figures for airlines are not yet available for these months.
The increase in market share for rail journeys comes against an increase in the overall travel market, with air and rail travel between Glasgow/Edinburgh and London increasing from 6 million in 2014 to 6.7 million last year.
Virgin Trains has set out bold ambitions to win 50% of the air/rail market share between Edinburgh and London by 2023 after the introduction of its Azuma fleet, which will allow regular journeys to be reduced to just four hours.
The shift has been welcomed by Scotland’s Transport Minister, Humza Yousaf MSP, who said: “The Scottish Government has set some of the toughest climate change targets for the people of Scotland. I am therefore delighted to hear of the increase in the use of our railway, as it is a fundamental part of achieving our greener transport aspirations. I welcome the publication of this Transform Scotland report which showcases the environmental benefits of rail, and underlines the importance of having high speed rail connectivity between Scotland and London.”
David Horne, Virgin Trains Managing Director on the east coast route, said: “When we took over the east coast route, we set out ambitious plans to gain a 50% market share between Edinburgh and London by 2023. These figures show an encouraging start to that journey and confirm an historic shift in travel patterns towards train. Our customers have responded positively to the improvements in customer service and investment in new train interiors and additional services.”
Sarah Copley, Commercial Director for Virgin Trains on the west coast route, said: “In the 20 years that Virgin has operated services between London and Glasgow, we’ve seen spectacular growth as customers have welcomed the step change in services we’ve delivered. We’re delighted to see that growth continue – which is good for customer choice and the environment.”
Source:- Virgin Trains
Tags: Virgin Trains