Virginia Tourism unveils new artwork to boost business

Published on : Friday, December 8, 2017

Virginia TourismThe latest Love display, part of the Virginia Tourism Corp.’s Lovework sculpture series, was unveiled on Thursday afternoon at Heartwood here.

Created with state and local partnership in 2013 to promote travel and tourism, the life-sized artwork, which spells out the word LOVE is meant to boost tourism across the state.

“We are excited that Heartwood will help us share the love with travellers, helping them to be able to discover for themselves why Virginia is for lovers,” said Rita McClenny, president and CEO of Virginia Tourism Corp. “The new sign at Heartwood captures that perfectly and gives you an authentic sense of place as it showcases culture, music and natural beauty.”

The artwork is also an extension of the 48-year-old tourism branding, “Virginia is for Lovers” and one of more than 65 on display across the state.

The design work and installation of the sign were done by Bristol native and small business owner Hunter Dannhardt.

The new sign is the eighth to be constructed in Southwest Virginia. The others are in Scott and Russell counties and the city of Bristol.

After braving the chill in the air outside, members of the Friends of Southwest Virginia moved inside Heartwood to unveil the newly renovated Mountain Brew Bar.

The idea for the new space stemmed from the launch of the Southwest Virginia Mountain Brew Trail, which showcases more than two dozen breweries across 19 counties and four cities.

Cultural Heritage Foundation and Friends of Southwest Virginia. “We are excited for residents and visitors to come experience the changes at Heartwood.”


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