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Published on : Thursday, May 28, 2015
According to the 2015 Lodging Technology Study, hotels are choosing customer-facing mobile solutions as their top IT priority this year, with loyalty programs and tablets at the front desk cited as two key components. Next month at HITEC, VirtualHotel™, will unveil a new mobile application for multi-property/multi-brand portfolios that integrates with a hotel group’s existing loyalty program. VirtualHotel for Groups is designed to showcase and promote the entire multi-property portfolio in a single app, and it enables groups to encourage loyalty member engagement. Hotel enterprises can leverage the VirtualHotel for Groups app to attract new loyalty club members and provide incentives for existing members to keep the app on their phones, thereby increasing repeat business and revenues.
“One of the key concerns we hear from hoteliers is that guests will simply delete their app after they have checked out,” said Ed Vause, VirtualHotel business development director. “By giving the customer more value in the app, including the option of keeping track of their rewards and paying for hotel products and services with loyalty points, guests are more likely to retain the app on their mobile device and make repeat reservations directly with the hotel.”
VirtualHotel for Groups is multi-lingual (all world languages) and fully customizable to reflect a company’s brand standards. Guests simply Sign in or Sign up for the hotel group’s loyalty program. Personalization features allow for guest profiling and quick and easy booking.
The 2014 Customer Engagement Technology Study found that more than half of all hotel mobile apps “lack the ability to make a reservation directly via the app.” The study reported that “hotels moved quickly to get a mobile app into the market, but at the cost of functionality; and they have yet to go back and fold those mobile rollouts into a fully-developed digital strategy.”
“VirtualHotel (available for iOS and Android) delivers a fully-developed digital strategy,” Vause said. “It encourages loyal customers to book directly with the hotel and it enables hoteliers to push promotions, such as seasonal offers and discounts, across the entire group’s customer base. This tool is great for showcasing the enterprise as a whole, while our flagship VirtualHotel product augments the guest experience during the stay. It’s a platform for in-room shopping . . . a way to promote partner services with local business . . . and a tool that drives incremental revenue for each hotel.”