Virtual Reality- The new reality of tourism!

Published on : Friday, November 24, 2017

indexAs observed by, it’s the time when the tourism sector is turning more and more “experiential”, interactive immersion is fast becoming a major driving force in the experience of purchasing by tourism clients. In tourism, virtual reality has started playing a crucial role. Virtual reality occupies an important place in the tourism industry; stakeholders across the globe have identified this fact and putting it together into the purchasing experience of their customers. On this regard, the Australian Tourism Office is providing a 360° video through YouTube channel permitting people to indulge in a countrywide virtual tour and New Caledonia on this pretext has set up a web-based virtual game.


Ever since last year, Cub Med has been providing the option of watching 360° videos of its destinations and “Prêt à Partir” is currently testing virtual reality headsets.


Expedia, the e-commerce giant has introduced many initiatives, by collaborating with different companies, including hotel virtual tours through a 360° video (Virtual Flam), an app and a virtual visit of San Antonio through a 360° video. With time, virtual reality in tourism is fast turning out to be common affair and each VR solution has a particular role on the basis of its intended end-use. In a way to permit the clients to select a hotel based on virtual reality, Mariott is providing the Teleporter, 360° videos on YouTube, Google Earth VR along with Samsung Travrer, a virtual tourism platform launched first at MWC (Mobile World Congress) this year. Based on VR, Amadeus has initiated a futuristic search and reservations system through its Navitaire subsidiary. Austrian Airlines permits clients to have a 360° sight of the aircraft interior. Credit goes to myPanorama and the SNCF at present is developing a Proof of Concept VR application to help travelers to chalk out their tour.


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