Virtuoso Clients take luxury travel for a ‘test drive’

Published on : Monday, June 26, 2017

VirtuosoOver the past two weeks hundreds of Virtuoso member clients have been invited to ‘test drive’ some of the most spectacular travel experiences in the luxury travel market.

Clients attended one of eight lunch or dinner events, hosted at the historical Ranger’s Residence at Sydney’s Centennial Parklands, where they had an inspirational taste of experiences from Virtuoso partners Uniworld, Seabourn, Rocky Mountaineer, Regent
Island Escapes, Silversea, Tauck and Windstar.

“When you are looking to buy a luxury car you always take a few for a test drive first,” Virtuoso Asia-Pacific Managing Director, Michael Londregan said.

“These Virtuoso events are offering our clients an exclusive ‘test drive’ of the best luxury travel options, allowing them to personally experience the products and be inspired.

“People don’t make their investment decisions solely on adverts and price points. Their emotions play a huge part in their travel decisions and people really want to know ‘how will this experience make me feel?’

“These events give them an in depth insight into the experiences – who they might meet, how they might feel, providing a visual understanding and even an idea of what they might taste too.

“What is it like to view the majestic Rockies from a luxury train, why does it make sense to cruise on an expedition vessel to the Galapagos, does a villa rental in Fiji make more sense for my family reunion, or is a river cruise the best way to taste Provence?

“In the digital age we are becoming driven by a need for authentic human connection, and that includes authentic connection with our holiday destinations. These Virtuoso events are a great way for Virtuoso member agencies to give their best clients a taste of this connection at a significantly deeper level than an online or brochure experience.”

Mr Londregan said the events represented an innovative way that Virtuoso is delivering its members new and exciting marketing programs for their clients.

“The luxury traveller is a highly coveted market and successful luxury advisors are recognising a demand for personalised stewardship, are aligning around the power of human connection and working to cultivate memories that last a lifetime for their clients.”


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