Virtuoso holds sustainability summit

Published on : Friday, September 15, 2017

VirtuosoThe global travel and tourism industry faces a number of challenges. In 2015, there were 1.2 billion international tourism arrivals, with billions more domestic tourists. This is predicted to almost double by 2030. The UNWTO Secretary General, Dr. Taleb Rifai said, “Will tourism bring us one billion opportunities to make the world a better place, or one billion disasters?”

Virtuoso has always believed that tourism represents opportunities and it is this objective that recently inspired the renowned travel agency network, specializing in upscale and experiential travel, to hold its inaugural Sustainability Summit. It was one of the earliest luxury travel organizations to offer professional development training on sustainable tourism for travel advisors and launched the Virtuoso Sustainable Tourism Leadership Awards seven years ago to recognize best practices among travel companies and hotels.


Virtuoso’s media platforms have long included stories and articles about travel to better educate travelers and travel advisors on how sustainable tourism can be part of their holiday planning.

The Virtuoso Sustainability Summit was attended by owners, CEOs and leaders in the luxury travel space. During the summit, Virtuoso explored how it can amplify its own commitment to sustainable tourism by providing better support to the network’s hotels, tour companies, and destinations to drive sustainability in the travel industry.

“Our goal is to support and shine a spotlight on sustainable tourism initiatives, which we believe are vital to the future of travel,” said Matthew D. Upchurch, Chairman and CEO of Virtuoso.

The summit was attended by top industry CEOs in sustainable tourism leadership.


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