Published on : Thursday, January 19, 2017
The campaign was launched by Singapore Prime Minister Lee Hsien Loong. At the opening of the ASEAN Tourism Forum (ATF), Lee said, “Working together is much more than jointly marketing ASEAN through campaigns and promotions.”
The PM said the regional grouping hoped to increase the number of international tourist arrivals by 10 per cent to 121 million, which is an entirely achievable objective.
To boost tourism growth in the region beyond marketing campaigns, he outlined three strategies, namely strengthening air links, building up cruise tourism which has immense potential growth, and developing talent.
Lee said the ATF 2017 is the first event that Singapore is hosting during ASEAN’s 50th anniversary.
He said the theme, “Shaping Our Tourism Journey Together” is apt, as it reflects the grouping’s commitment to overcome shared challenges and create opportunities for the people of the region.
Tags: Visit ASEAN@50