Visit California Wins Webby Award for Redesigned Website

Published on : Wednesday, May 20, 2015

visit californiaThe Webby Awards have recognized Visit California as the Best Website in the Associations category for 2015. Selected from 12,000 entries from 60 countries worldwide, was recognized for achievement and high standards of excellence within the travel industry at a special ceremony tonight in New York City.


“We’re honored to receive this prestigious award, especially since we are in the company of many standouts in the travel industry as well as global brands like Starbucks, Google and Adidas,” said Caroline Beteta, president and CEO of Visit California. “Our redesigned site inspires visitors to Dream Big in California by bringing the state’s beauty and abundance to life through vivid imagery and compelling content.”


The new, fully responsive, launched in January, leverages the latest in website design, best practices from today’s cutting edge consumer brands and high-quality visual assets to inspire visitors to bring the organization’s “Dream Big” brand marketing platform to life in the digital space. The redesign repositions Visit California’s consumer website to better align with the organization’s overall marketing efforts and ultimately drive travel to the Golden State.


This renewed strategy focuses on the unique value a statewide tourism organization provides, providing context for what a visitor can experience throughout the state and creating excitement for a California vacation. Once that excitement is created, consumers are directed to best in class third-party sites to complete the planning and booking process.


Designed in collaboration with creative agency Code and Theory, the new site aims to serve as an inspiring introduction to California. Content was built from the ground up in collaboration with long time content partner, Sunset, and showcases the diversity and abundance found throughout the regions of the state.


The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web’s infancy, The Webbys is presented by the International Academy of Digital Arts and Sciences (IADAS) — a 1,000+ member judging body. The Academy is comprised of Executive Members, leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Winners, Nominees and other Internet professionals.


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 01 AIME 2018 BB
  • 02 WTM Latin America 2018
  • 03 EMITT 2018
  • 04 AIME-2018 small
  • 05 itb-china 2018
  • 06 Central & Eastern Europe 2018
  • 06 imtm 2018
  • 06 TTF-2018
  • 07 balttour 2018
  • 07 ibtm arabia 2018
  • 08 mice-arabia 18
  • 09 The hotel shows audiarabia 18
  • 10 hotelfair 2018
  • 10 miceforum 18
  • 11 Digital Travel 2018
  • 30 PATA


Get our toolbar!
Review on