Published on : Wednesday, May 20, 2015
The Webby Awards have recognized Visit California as the Best Website in the Associations category for 2015. Selected from 12,000 entries from 60 countries worldwide, VisitCalifornia.com was recognized for achievement and high standards of excellence within the travel industry at a special ceremony tonight in New York City.
“We’re honored to receive this prestigious award, especially since we are in the company of many standouts in the travel industry as well as global brands like Starbucks, Google and Adidas,” said Caroline Beteta, president and CEO of Visit California. “Our redesigned site inspires visitors to Dream Big in California by bringing the state’s beauty and abundance to life through vivid imagery and compelling content.”
The new, fully responsive VisitCalifornia.com, launched in January, leverages the latest in website design, best practices from today’s cutting edge consumer brands and high-quality visual assets to inspire visitors to bring the organization’s “Dream Big” brand marketing platform to life in the digital space. The redesign repositions Visit California’s consumer website to better align with the organization’s overall marketing efforts and ultimately drive travel to the Golden State.
This renewed strategy focuses on the unique value a statewide tourism organization provides, providing context for what a visitor can experience throughout the state and creating excitement for a California vacation. Once that excitement is created, consumers are directed to best in class third-party sites to complete the planning and booking process.
Designed in collaboration with creative agency Code and Theory, the new site aims to serve as an inspiring introduction to California. Content was built from the ground up in collaboration with long time content partner, Sunset, and showcases the diversity and abundance found throughout the regions of the state.
The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web’s infancy, The Webbys is presented by the International Academy of Digital Arts and Sciences (IADAS) — a 1,000+ member judging body. The Academy is comprised of Executive Members, leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Winners, Nominees and other Internet professionals.
Tags: Visit California