VISIT FLORIDA & Florida Chamber Foundation Partner on Tracking Tourism

Published on : Thursday, February 7, 2013

Today, VISIT FLORIDA and the Florida Chamber Foundation announce the addition of metrics to The Florida Scorecard that now track the impact of Florida’s tourism industry on the state’s economy. The new resource will provide detailed, interactive metrics that gauge the monthly activity of key indicators within Florida’s top industry and provide insight into the importance of tourism to the Sunshine State’s business community.

“Tourism is a vital component to Florida’s dynamic economy, and will remain essential to future growth and ensuring Florida remains competitive in a changing marketplace,” said Mark Wilson, President & CEO of the Florida Chamber of Commerce. “The Florida Scorecard will continue to provide not only data, but in-depth analysis of how Florida is performing on tourism and how it contributes to the economy as a whole.”

The new Tourism Indicators tab will inform users on six key tourism metrics:

– Direct Travel-Related Employment
 Tourism/Recreation Taxable Sales
 Hotel’s Average Daily Room Rate
 Hotel Occupancy Rate
 Florida Visitation Estimates – Domestic
 Florida Visitation Estimates – International

Tourism is Florida’s No. 1 industry, welcoming a record 87.3 million visitors in 2011 who spent $67.2 billion, generating 23 percent of the state’s sales tax revenue and employing 1,020,000 Floridians. The hospitality industry, which has led the state in job creation for 20 straight months, provides jobs that not only provide workers with family-sustaining wages, but also offer valuable skills that develop into rewarding careers. Research has shown that every 85 visitors to the state support one Florida job, so increased visitation equates to increased visitor spending and jobs for more Floridians.

“Over one million Floridians are directly employed in the tourism industry, not including the countless other indirect jobs required to support this thriving sector,” said Will Seccombe, President, VISIT FLORIDA. “We are pleased to partner with the Florida Chamber Foundation and The Florida Scorecard so that the business community has a clear understanding of tourism’s impact on Florida’s overall economy.”

Source:- Visit Florida

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 02 AIME 2019
  • 03 AIME 2018
  • 05 ameistanbul 2019
  • 06 aviation-festival-asia 2019
  • 07 thehotelshowsaudiarabia 2019
  • 08 JTTX9 19
  • 10 Asia Pacific 2019
  • 10 Hotel Management Thailand 2019
  • 10 OTM 2019
  • 10 Routes Americas 2019
  • 11 Bar and Restaurant Investment 19
  • 11 Digital Travel 2019
  • 11 MALT 2019
  • 13 ATRTCM 2019
  • 13 Food Hospitality2019
  • 16 EMITT 2019
  • 16 IITM 2019
  • 17 AITF 18
  • 18 UITT 2019

TRAVEL INDUSTRY EVENTS

    1. Saudi Arabia Hotel Investment Conference

      January 22 - January 23
    2. OTM Mumbai

      January 23 - January 25
    3. CONVENTA

      January 23 - January 24
    4. FITUR 2019

      January 23 - January 27
    5. ITF SLOVAKIA TOUR 2019

      January 24 - January 27
Get our toolbar!
Review www.travelandtourworld.com on alexa.com