Visit Florida introduces campaign to promote tourism

Published on : Tuesday, June 26, 2018

Visit FloridaOn Monday, Visit Florida introduced a campaign to endorse tourism to the Keys, the visitor-dependent area of the state injured harshly by Hurricane Irma in September.

The tourism marketing agency of the state explained that its campaign will feature advertising, promotions, social media, content production, welcome centers and additions to its website,

An important part of the campaign will have a recreation of a summer road trip through the Florida Keys. Starting off from Monday and continuing every day through Friday, the social media accounts of Visit Florida will feature a different area of the Keys, highlighting “both the character and diversity of the destination.”

In Facebook Live broadcasts, the road trip will be portrayed from every location.


Production teams will be shooting post-campaign video content along with the homepage of will showcase every destination during the week and attract visitors to the dedicated web page of the campaign,

Also, the campaign comprises digital billboards and various elements in the West Palm Beach, Fort Lauderdale and Miami areas that aim on the drive market and close proximity to the Keys. Each billboard emphasizes how many miles it is from the Keys.

Also, Visit Florida has collaborated with American Airlines to draw attention to its new direct flight from Dallas/Ft. Worth International Airport to Key West International Airport, which started this month. Also, the agency is working with the Steve Harvey Morning Show to display a promotional sweepstakes with a Keys giveaway package.

“Visit Florida’s ‘Keys to Summer’ campaign continues our important work to showcase this unique part of Florida and builds upon our record-breaking tourism that supports more than 1.4 million jobs across our state,” Gov. Rick Scott said Monday in a news release announcing the effort.


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